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Scotties’ tissue-worthy campaign | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
Megan Haynes

Scotties’ latest campaign might have you reaching for the tissues.

To celebrate 10 years of the Kruger brand supporting the Canadian Breast Cancer Foundation (CBCF), it is rolling out a new branded content initiative in advance of Breast Cancer Awareness Month.

http://strategyonline.ca/2014/09/26/scotties-tissue-worthy-campaign/
 

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